The Market

Nowadays, the global environment has been moving on to a technology-driven era. Computer has been part of our lives and becoming extremely essential. As technology changes rapidly, so is the demand increases. Computer service has been one of the fastest growing industries not only in Philippines but all over the world.
 

According to the research of Internet World Statistics, the internet user in the Philippines in 2002 is 2 million, and in 2006 the number increase by 390% reaches 7 million and keeps growing. These include consumer, corporate customer and internet café.  People have higher purchasing power on computer related products. They are more willing to spend on IT products than ever before in aim to get product benefit of bringing them to up-to-date technology. According to the research, age range of computer user is becoming wider than before. Youngster and even kids are using computer in an earlier stage.

Computers upgrading and repairs also appears to have more opportunities in the marketplace such as troubleshooting computers caused by viruses, insufficient memory ram, defective parts caused by weather, user's error and outdated software. There are unlimited increasing demands on these areas in accordance with the growing numbers of people owning computer. Base on our current survey, computer troubleshooting issue occurs at least once a month per PC unit.

Computer service industry has been on the growing stage of the product life cycle. There is many service centers in the region. However, most of them can’t give customer reliability and satisfaction. Customer demands higher level of expertise nowadays. As the troubleshooting issue becomes more technical and complicated, customer increasingly rely on the company’s expertise to execute the job. Failure to this will result in losing customer network.

Most forms of product differentiation can be copied by competitors in a very short period of time. But in the computer service industry, the true differentiating features are on the operational excellence, dominant technical knowledge and support.